Improving onboarding to increase conversion - OPTEAM
Product design work focused on improving OPTEAM’s signup and onboarding experience.
This was done by reducing friction, clarifying system requirements, and helping new users reach the product’s core value faster and with less frustration.
Product Design
SaaS
UX Design
UI Design
Web Design
System Design Thinking
Corporate Work
Menstrual Cycle Insights App for Muslim Women
Qamar Glow is a menstrual cycle insights iOS app designed specifically for Muslim women.
I was brought on as a freelance product designer to create both the brand identity and the end-to-end app experience.
The goal was to turn an early AI-generated concept into a trusted, culturally relevant product women could genuinely connect with.
End to End Design
Branding
Logo Design
UX Research
UI Design
UX Design
Mobile Design
Design System
Client Work
Removing Operational Bottlenecks at Scale - Eco-Warrior Admin Portal
A web-based admin system that replaced manual onboarding with a self-serve workflow.
Product design of a web-based admin portal that replaced manual, spreadsheet-driven workflows with a self-serve system for onboarding and managing participants.
End to End Design
Corporate Work
UI Design
UX Design
Web Design
System Design
Corporate Work
Redesigning a news website into a credible insights platform for decision-makers
Critical Insights is a journalist-led website that shares country-specific insights for decision-makers. The content itself was strong, but the experience around it felt more like a basic blog than a trusted insights platform.
The goal of this project was to rethink the experience end-to-end and redesign it into a credible insights platform for decision-makers
Coming Soon!
Re-Design
News Platform
Visual Design
UX/UI Design
Web Design
Design System
Client Work
